these keychains are made out of moroccan ribbons called sfifa. originally they are used for decorating traditional kaftans.developing from ‘sabra’ to ‘sfifa’ the threads are transformed step by step into keychains. the threads are braided into ribbons on the outskirts of marrakesh using an antique machine.the keychains are produced by zahra from the women’s association al kawtar in marrakech. together with yoomee the colour and design combinations are developed. each keychain can be assembled individually, using different carabiners, tags and mini tags.