Loyi Branded Clothing

A loyi is a traditional winter shawl celebrated for its comfort and heritage across Punjab, India. Inspired by this feeling of home, Loyi brings the region's age-old art of hand-embroidery and crochet into the modern international space. We re-imagine traditional needlework to create minimal, timeless linens and lifestyle accessories.

Our In-House StudioLoyi is anchored by our own in-house studio of women artisans across rural Punjab. By bringing the workspace directly into their communities, we provide dignified, fair-wage livelihoods that honor their financial independence while preserving a heritage craft that machines simply cannot replicate.

Consciously Curated to offer the ultimate premium experience, every Loyi piece is crafted from organic cotton, linen, and natural jute. Every single thread used for our embroidery and crochet is personally handpicked to ensure it is eco-friendly, chemical-free, and meticulously designed to elevate your everyday living.

Welcome to Loyi.